Setting up, claiming, standardizing, and optimizing…
Your name is out there on over 100 web pages that you may not even be aware of. Getting those pages setup, claimed, standardized, and optimized can mean the difference between good reputation and bad, visibility and obscurity.
Part of getting a great reputation is claiming your namespace. In other words, you need to find all those pages out there that are about you and claim them. That way you can exercise some control and make sure no one else claims them instead!
Once you have claimed your namespace, the real fun begins because it’s time to set all those pages up, standardize them, and optimize their content. It’s not easy, either. It can require multiple emails, phone calls, and we’ve even had situations where a notary had to be involved. In fact, on average, it takes us approximately two hours per physician site. We’re tracking 27 important namespace sites and around 100 more. So there’s a lot of time and effort that goes into it – often 50 to 100 hours or more per physician to get it right. And we are specialists who know how to get it done right so that your reputation and your visibility, along with your namespace, are all improved.
Why does this matter? Because local search, reputation, and namespace are closely intertwined and you need to make sure each and every piece of the puzzle is properly managed so your reputation and your visibility are as optimal as possible. That way your most precious resource – prospective patients and patients – can find you – and find you in the manner you want to be found.