- More than 75% of consumers utilize rating and review websites (Comscore)
- A doctor’s name is searched for on average 76 times a month (Google Trends)
- Companies lose 10 customers for every one person that complains (Rate Point)
- Consumers will pay 20-90% more for a 5-star rated service than a 4-star (ComScore)
- Reviews on a site can boost conversion +20% (Bazaarvoice.com/resources/stats ‘Conversion Results’)
- 13% of people will tell more than 20 people about their bad experience (Rate Point) while 34% turn to the web to air their feelings about a company – 26% to express dissatisfaction, 23% to share what they liked (Harris Poll)
- 83% of consumers are interested in sharing information about their experiences, however the review process is so time-consuming and cumbersome it often leads to no action (Manage Smarter)
- 70% consult reviews or ratings before purchasing (BusinessWeek), making review sites the most widely read consumer-generated content. 92% of consumers deem customer reviews “extremely helpful” in making a decision about a purchase (eTailing Group)
- Why do they share? 46% feel they can be brutally honest on the Internet; 38% aim to influence others by expressing their preference (Harris Poll)
- 97% who made a purchase based on an online review found the review to be accurate (Comscore/The Kelsey Group)
- 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Deloitte & Touche)