Posting anything on the web nowadays can get you into some serious trouble. It is now as easy as typing your name into a search engine to find negative stories that may have the potential to get you in hot water. This is especially true when it comes to businesses, including plastic surgeon offices.
Online reputation management is something that is prevalent in recent years, with businesses getting in trouble due to fraudulent stories found online or false reviews that can be seen on millions of computer screens.
The process of online reputation management begins with seeking out anything negative that may be present by looking on search engines and then forcing it down the list of search results until it now longer comes up.
According to Viki Bodnar, Social Media Coordinator at Surgeon’s Advisor, actively participating on social networking sites can significantly improve surgeons’ image and reputation. Engaging on social platforms enables spreading your message via word of mouth online, while providing quick responses to prevent crisis situations. Social platforms allow doctors to monitor the conversation and combat reputation fiascos. With regular engagement social media pages may also help influence search engine results. “People are searching the net before choosing a doctor and social media is a great way to make sure you are visible and seen in a positive light.”
Managing social media sites can boost a company’s online reputation and in turn, the company as a whole. It can protect your company, promote your brand and provide potential consumers a great outlet to seek you out themselves to see what your company has to offer.
Signing up for social networking sites is not the only step that your plastic surgery office can take to improve you image online. Seeking out any suspicious activity associated with your company’s name is important in identifying any content that could be potentially harmful.
Plastic surgeon’s offices are turning to online reputation management and review sites more and more. It allows patients to speak about a surgeon’s skills and their experience. Your company should sign up in every directory listing website and review website to build brand recognition. Making sure to manage these listings is very important, and in the long run it can be a great tool.
Also, make sure to put thought into what you are posting on the Web. From something that goes on your Facebook page to a blurb on your website, content can be found for years to come by millions of viewers. Sometimes the negative comment that a company is receiving is actually coming from someone in that company. Carefully analyze what you are willing to post and what should be kept offline.
It is not to say that there is a way to control everything that is said about you on the Web- there is no way this can be done. However, being proactive and making use of online reputation management can really help your company progress.
The power of the World Wide Web is both a gift and a curse. While it can definitely bring more exposure to your business than you could ever imagine possible, it can also damage your reputation. This is where online reputation management companies come in handy. They are able to control, to some degree, any damage to a business’s reputations through a tested and proven strategy.