David Streitfeld wrote an article in the New York Times about the proliferation of fake online reviews. Researchers developed an algorithm to detect and limit the spread of fake reviewers. This sparked the interest of several top companies such as Amazon, Hilton, TripAdvisor and several specialist travel sites. Click here to read the whole article…. [Read More]
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Why Doctors hate online review
The Salon features an article online review sites allowing users to review their experience with physicians. The article talks about the importance of a physician’s reputation on the Web and the role of online review sites in building credibility or unfairly damaging it. Click here to read the whole article. http://www.salon.com/life/poprx/index.html?story=/mwt/feature/2011/09/05/doctors_online_ratings